Main Points of This Article:

• What is viral marketing
• How viral marking can help or hurt your business
• Creating a viral marketing campaign

Viral Marketing – Generating the Buzz

You have probably heard the term “viral marketing” but have wondered just exactly what it is. If so, you are not alone. Some very impressive names in affiliate marketing have been confused by the term as well.

If I were to say the words “generating buzz” you could easily understand that it means people all talking about something. Generating buzz around something online, is the same thing as viral marketing.

The term viral marketing refers to the way something spreads exponentially in the same way that a human illness virus does; first one person, then three, then six, and so on. The information spreads like a virus over the internet.

Think about a joke you received in your e-mail more than one time, from more than one person. This is a joke which had good viral marketing because it moved around the web a lot and got many people to read it.

Viral Marketing Pros and Cons

If you think about it for a moment, viral marketing is a very powerful thing. Consider for a moment a website like myspace.com or youtube.com. These websites have spread like wildfire over the internet in a very short period of time. Why is that? Simple, they have great viral marketability. One person creates their own myspace.com page and then sends it to everyone they know. Many of those people create their own pages and then they send them on to everyone they know. Before you know it, everyone wants their own myspace.com page and people are in a race to create better and better pages. How long has myspace.com even been in existence? See how fast it spread without any TV or other typical marketing of it!

If you have a great website or product to sell, viral marketing can boost your profits by huge numbers in a very short period of time. However, on the flip-side of that is the fact that if you have a bad product or website the same can be true. If everyone starts talking about how horrible your site or product is, that can easily kill your business before it gets off the ground. For this reason, you need to make sure that your products and websites are good enough to pass the test of public opinion!

Creating Buzz

To create that buzz, or a viral marketing campaign, you need to offer people one of three things:

• Money
• A Prize
• Something They Want to be Part of

People are all motivated by these three things. Unless you are very wealthy money can be a hard one to offer the masses, however a prize is reasonable, as is something exciting which people can be a part of. Think a bit outside the box and come up with something you can offer to make your marketing campaign viral.

Final Thoughts

Viral marketing is very powerful and can make you huge amounts of money in very short periods of time if done correctly and for a good product.

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